"Sip It" does not appear on the standard version of the album, but appears on the deluxe version. "Sip It" peaked at 40 on the New Zealand Hot Singles chart. A music video was uploaded for "Sip It" on the same day, while "Brazil" received a remix featuring Brazilian drag queen and recording artist Gloria Groove on 20 April 2021 accompanied by a visualiser for the original version. On 2 April 2021, Azalea released " Sip It", a collaboration with Tyga, as the official lead single from The End of an Era. On 17 September 2021, Azalea released the deluxe edition of The End of an Era, featuring three additional songs. Two days later, she shared the track listing along with the pre-order of the album and promotional single "Sex on the Beach". She revealed the cover art on 3 August 2021 on her Instagram. In March 2021, Azalea tweeted that the sound of her third studio album would mark a return to her mixtape roots. On 21 August 2020, she released a standalone single with Tinashe titled " Dance Like Nobody's Watching". White described Azalea as "laser focused on getting the people something fresh, something new" and praised her work ethic. White Did It with whom she had collaborated extensively on In My Defense and Wicked Lips. Following the release of the latter, she began working on further music with several producers, including J. In 2019, Azalea released her second studio album In My Defense and her fifth EP Wicked Lips. To further promote the album, Azalea joined Pitbull as the opening act on his I Feel Good Tour. It failed to replicate the success of her debut and sophomore album in any territory. The album reached number nine on the Australian Hip Hop/R&B albums chart and number thirty six on the UK R&B Albums chart. The End of an Era received positive reviews from music critics. It was preceded by three singles: " Sip It", "Brazil" and "Iam the Stripclub". Production was handled by Azalea's frequent collaborator J. The End of an Era includes guest appearances from Bia, Sophia Scott and Ellise on the standard edition, while Alice Chater and Tyga are featured on the deluxe edition. Taking inspiration from the end of her 20s for the title, Azalea stated that she wanted the album to be a "time capsule" of that decade of her life. It was released independently on 13 August 2021 through Azalea's label Bad Dreams Records and Empire Distribution, with the deluxe edition following on 17 September 2021. The End of an Era is the third studio album by Australian rapper Iggy Azalea. Critics have noted and appreciated Azalea’s originality and status as something of a trailblazer, praising the production behind the songs and even calling the record “this generation’s Blackout. The End of an Era found positive reviews and reception though, despite not being sales-oriented – hitting #9 on the Australian Hip Hop charts, where the artist is from, and #36 on UK R&B. When describing how she wrote “Sex on the Beach” with Sophia Scott, she attributes the collaboration as wanting to stay “true to the intent of the song.” The rapper states she decided early that The End of an Era was more of a passion project than a record defined by and destined for commercial success. The featuring artists she did bring in, she brought in for herself. The first single from the album, “Sip It, , ” released with a music video and is one of five5 five songs with a featuring artist (Tyga). For age 28, she got darker and rap-heavy to signify projects In My Defense and Survive the Summer, and the final quarter representing where she is now with the added perspective of being a new mother – her son Pnyx recently having recently turned one recently.Īzalea, deviating from previous projects, focuses on herself and her own voice and providing fewer featured artists on the tracks – some of which are only on the deluxe version. In that first quarter is where listeners can hear the return to mixtape sounds with heavy electronic influence like in Trap Gold, moving the second quarter into the poppier, mainstream pieces she put out at 24. The songs are split into four quarters representing her at age 20, 24, 28, and 30. The record’s songs blend together innovative EDM production with the fun, energetic and slightly nostalgic sounds of early 2010’s tunes, effectively serving as a time capsule for Azalea’s work over the past decade – an intentional feeling she describes wanting from this project.
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